Carole Lardot

Deputy director of Rossel Est Medias' newsrooms, France
Carole is deputy editorial director of the Rossel Est Medias newspapers in France, part of the Rossel group. She is based in Reims. A journalist for 25 years, she works on innovation and the development of digital projects to reach new readers. She collaborates with management, editors-in-chief, editorial staff, advertising sales and marketing. In recent years, she has contributed to the launch of digital televisions, with significant work on video editorial format.
With her team, she worked on the fight against fake news with the Check Ton Info operation, the processing of information for young people with #TaNews or the creation of Terres de champagnes, a new brand aimed at professionals and champagne lovers. Subjects as varied as they are fascinating, which require cross-functionality, teamwork, and reflection on our organizations to put ourselves in the shoes of our audiences and best respond to their needs and uses.