Danuta is an Executive Board Member and Director of Business Development and membership Strategy at newonce.media, an ”urban culture powerhouse” from Poland, targeting millennials and Gen Z. She oversees their paid content strategy, premium podcasts production and editorial teams, data and research, bringing in best practices in digital operations. In December 2021 newonce launched their first subscription-based product. Previously, she was Director of Subscription Strategy at Gazeta Wyborcza, Poland’s largest opinion-making newspaper, responsible for digital subscribers’ growth and revenue, performance marketing in digital and its paying audience engagement. Under her supervision, the number of digital-only subscribers of Gazeta Wyborcza reached 260,000 in 2020.