Danuta is a brand strategist and subscription expert with experience in leading news and lifestyle media in Europe and global industry organizations. Currently, Danuta holds the position of Expert-in-Residence at the Media Development Investment Fund and serves as the Head of Digital User Market Senate at Ringier AG in Zurich.
Danuta played a pivotal role in shaping the subscription business strategies of prominent media brands in Poland. Notably, she contributed to the success of Gazeta Wyborcza (Agora), the largest opinion-making newspaper in the country, overseeing the subscription business strategy from its inception to achieving a substantial subscriber base of 260,000. Additionally, Danuta made significant contributions to newonce, a leading urban culture powerhouse targeting Gen Z and Millennials
She is an alumna and teaching assistant for the Harvard professors-led Leadership Academy for Poland, as well as an alumna of the Leadership Academy of Women in Digital Media at the Poynter Institute in Florida.