Dmitry Shishkin is the Strategic Editorial Advisor for Ringier Media. He joined the Swiss-based group in 2024 as CEO. Before joining Ringier, he gained recognition as an expert in digital transformation, content strategy, and innovation in publishing. One of his focus areas is the concept of user needs.

Before joining Ringier, Dmitry Shishkin became well known as an expert in digital transformation, content strategy, and innovation in publishing; he’s been consulting media and tech companies on how to do digital better since late 2020. One of his focus areas was the concept of user needs.

Prior to that, he was Chief Content Officer at Culture Trip, a content-first travel tech startup. Before that, he worked for 21 years at the BBC News in London, where he was responsible for developing and implementing the BBC’s digital editorial offer for 41 non-English foreign language news services.

Dmitry’s main area of expertise is on the intersection between Editorial, Organisational, Strategy, Data and Product disciplines.