Elicia Wee, Senior General Manager at SMG Brand Studio (powered by Star Media Group), spearheads a dynamic team offering a comprehensive suite of marketing services, spanning editorial content creation, integrated marketing solutions, and video production expertise.

With over two decades of experience, Elicia specializes in building brand equity and orchestrating integrated marketing campaigns. She thrives on challenges and excels in crafting innovative solutions. Her passion is deeply rooted in comprehending consumers and harmonizing their needs with business objectives.