Estefanía Nicolas is leading the digital transformation process working with all editors in chief in Diario de Navarra. Her entire professional career has been linked to digital product & business development. The last 12 years she has worked in the identification of information business opportunities and solutions defining the go-to-market strategies segmented to customer needs at Thomson Reuters as Marketing and New Business Director in Spain and New York and Digital Strategy Director at Grupo La information where she is working since 2015 leading sales and marketing strategies for all acquisition and performance marketing.