Esther Alonso

Marketing and Membership Programme Director, eldiario.es, Spain

Esther coordinates the definition and implementation of eldiario.es membership programme. A programme addressed to a community of more than 56.000 members which continues to grow. She is responsible for the digital marketing strategy and loyalty programmes, as well as coordinating the fundraising and public relations team. Along with the development team, she designs and coordinate the technological and product development strategies. Esther has more than 14 years of international work experience and has focused most of her career on advocating social causes like child poverty, education or public health. I am an expert on digital strategies, social innovation, digital transformation, social marketing, fundraising and campaigning.
eldiario.es is a digital news site which has become a major reference in current affairs for a new generation of Spanish readers, and also a pioneer in high quality content and innovative business models.

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