Born in Barranquilla, Colombia, he is CEO of Prisa Media America and President of Caracol Radio. During his 25-year career in media in the region he has served, among others, as General Manager at Discovery Networks for the north of LATAM and as CEO at Mindshare, a media agency of the WPP group. In 2022 he was chosen by Bloomberg as one of the 500 most influential people in Latin America. Felipe is a graduate of Social Communication and Journalism from the Universidad del Norte in Barranquilla.