Hannah Sarney

Head of Audience Engagement, Executive Editor, Financial Times, UK

Hannah is Head of Audience Engagement, Executive Editor at the Financial Times in UK. She works as both an editor and advocate for the future of newsrooms, pushing for innovations that will improve reach, relevance and genuine engagement with readers. Hannah helps lead a newsroom team that is focused on creating and implementing audience-first strategies. Her projects aim to drive editorial analytics ever deeper into newsroom practice and bring stakeholders together from the newsroom, product, analytics, marketing and events.