Ivar Krustok has worked in the digital marketing and information sector for some fifteen years. He was Head of Resolution Media in Estonia and Head of Digital Media at OMD Estonia (both part of the Omnicom Media Group). He worked on an innovative mobile advertising platform – Nexd/Adcanvas. He launched a programmatic advertising platform – Frank.ai. At Delfi Meedia, he is responsible for IT and data science. He also teaches at the Estonian Business School as a lecturer and is a mentor in the Technopol AI mentoring programme.