As the Director of Customer Engagement & Lifecycle at RP Digital, Julia and her team are in charge of the progression and product strategy and UX of the website, the paid architecture and the conversion process. She joined Rheinische Post in 2010 and has a lot of insights in different parts of the company. One of her early projects was the development of a new business model for RP ONLINE in 2014, where the idea of RP+ digital subscriptions was born. Her focus is the user and performance based change.