Katia Debusschere has over 15 years of experience in the media industry. She began her career in the advertising industry and gained valuable experience in the field of data and insights. In the next phase of her career, Katia became an expert in the domain of converting prospects into subscribers. In recent years, she has been managing the acquisition strategy of Mediahuis Belgium. She developed a clear vision on how to implement converting paywall journeys and sales campaigns, that are aligned with the company goals. Katia is an expert in understanding business needs and translating them into the right strategy to achieve the (digital) goals.