Laurence is the successful Author of the Book “The Art of AI – praktische introductie in machine learning voor mediamakers”  (a practical introduction into machine learning) The book  was published in 2022 – before the AI boost caused by the launch of Chat GPT3. Thus, Laurence is one of the pioneers in the area of AI in the field of news media.  He is also the founder of the Future Journalism Today academy.

Among other tasks Laurens works as an independent researcher, teacher and designer for RTL Nieuws, Nu.nl, Dentsu, Aegis, the Financieel Dagblad, NPO Radio 1 and the KRO-NCRV. He previously worked as a Teaching Fellow at Google’s News Lab and was a lecturer-researcher UX Design at Hogeschool Utrecht, where he received the Teacher of the Year Award in 2013.