Leonie von Elverfeldt is a seasoned media expert with a proven track record spanning 15 years. She was instrumental in building and managing Germany’s first paywall at BILD (Axel Springer) and successfully founded and led a media brand to profitability in East Africa as the Managing Director for Pulse brands under Ringier. Leonie has coached over 50 media brands worldwide on audience and revenue growth and has consulted several European legacy media brands on digitization, business development, newsroom transformation, and reader revenue strategies. In May 2024, she joined the board of The Standard Group PLC as an independent non-executive director.