Liesbeth has over 12 years of experience in the media industry. After an initial experience in e-commerce, she started in the newsroom of Mediahuis as deputy-chief of online news. She later evolved into a business leader in (digital) subscription marketing and revenue strategies building multidisciplinary teams to reach subscription goals. Connecting the gaps between business and technology, she ensured Mediahuis and its markets realized subscription growth and engagement in a scalable and sustainable way. In addition to her proficiency in understanding the customer journey, Liesbeth is also a digital transformation expert, both in strategy and leadership and change management.