Lin Yi Lin has been a manager in the Data Development Department at United Daily News Group in Taiwan for 7 years. She focuses on using data to drive diverse projects and unlocking its potential value.
Currently, she is leading the UDN Curate X Program with the editorial team at the United Daily News. The program uses a data-driven content strategy to seamlessly transform news stories into structured and measurable data models. This allows journalists to follow refined editorial workflows, which bolsters story production in both quantity and quality, and amplifies actual revenue growth. So far, the UDN Curate X Program has covered areas including commercial content, podcast content, and niche vertical stories (e.g., education and health segments).