Lucinda Jordaan is an independent media consultant with extensive experience in all media sectors and on all publishing platforms, from print and digital to film and broadcast.

She has assumed various roles in her 30-year media career, from newsroom dash sub and freelance journalist to author and coach. She now freelances as a writer, editor, consultant and coach: providing full-suite media and communications services to media enterprises and agencies. Lucinda regularly writes for the WAN-IFRA World Editors Forum

A strong advocate for media literacy and development, she actively participates in various mentorships, training and skills development programs for young media aspirants and entrepreneurs.