Meher Murshed is the Executive Editor of Gulf News, Dubai, and author of the book Song of the Dervish (Bloomsbury, 2017). A news journalist for more than three decades, he’s an authority on digital traffic, user behaviour, subscription conversion and paywall optimization. He has spent more than two decades in Gulf News and has held key positions in the media house. He believes that open, honest conversations across media platforms are needed to innovate, evolve and stay relevant.