Nelson Romero is a Commercial Director with over 30 years of experience leading monetization and digital transformation strategies across Latin America. He has built and scaled traditional media, digital, and Retail Media businesses at companies such as CEET, Meta, Grupo Éxito (RelevanC), Viacom, and Grupo Prisa.

His work at the intersection of data, commerce, and media provides him with a unique perspective on the opportunities that Commerce Media creates for publishers in the region.