Nico Lozano is an accomplished data and martech specialist, currently serving as Data Strategy Director at Prisa Media. At Prisa Media since June 2022, Lozano directs the organisation’s data strategy, supporting editorial, commercial, marketing, and administrative operations. Before Prisa, he was Data & Martech Solution Consultant at Merkle EMEA, Head of New Capabilities, Innovation Tech Lead, and Data Collection Specialist at Merkle España (formerly Divisadero), where he led technical transformations and digital analytics projects for a diverse set of sectors including telecom, banking, and retail. Lozano is a telecommunications engineer from Universidad de Oviedo and also holds a Master in Operations and Quality Management from UNIR.