Business Administrator from Universidad de Los Andes in Bogota. She has taken several educational programs in digital marketing and digital transformation. She was also General Director of Effie Awards Colombia, recognized worldwide by advertisers, agencies and media, as the most outstanding awards for all marketing communications that contribute to the effectiveness and success of the brand. She worked for companies such as Banco Davivienda, McCann-Erickson, El Espectador (Colombia’s leading newspaper) and the Colombian Advertisers Association ANDA. She was director of IAB Colombia and currently serves as Director of Latin America & Spain at WAN-FRA.