Paola is an executive in the field of innovation, business development and transformation through the power of digital technology.
A pioneer in applying data science to business decisions for the adoption of new technologies, based on human behavior patterns.
Managed over $1 billion in budget expenditures on behalf of top brands and portfolios including Mastercard, The Coca-Cola Company, The Walt Disney Company, and Visa among others focusing on business growth, technology adoption, expert in customer/human experience, innovative forms of products, marketing and communications, known as “Marketing 4.0 and Growth Hacking Model.”
Passionate about building cross-functional teams to promote the adoption of new technologies and corporate transformations for the exponential age (ExOs) to build a brand.
Her current job is not just making ads but helping brands come to life.
She has been awarded more than 250 recognitions, including Cannes Lion, Effies, best marketeer in Latam 2018, and #womentowatch2017.
Juror in Cannes Lions in Data Creative in 2018, and in Creative Business Transformation in 2021. And EFFIE’s “best of the best global award” in 2022.
Author of BrandExponential-liquid thinking – 2019 – reedition 2023.
University Professor for MBA & Graduate programs and keynote speaker, focus on marketing, creativity, innovation: design business and branding.