After a career in the event production field for over two decades, Pedro joined GFR Media in 2019 as the CEO of eMotions, the company’s experiential and event production agency.

His background includes experiences in the banking and automotive industries, before launching as an entrepreneur founding several companies (TSHP, La Marketa & Co), as well as managing projects related to the production of large-scale events both in Puerto Rico and in key markets in the United States. Some of these include: El Mercado Urbano, Ventana al Jazz and PR Open, among many others.

Pedro is recognized for his ability to create alliances with leaders from different sectors, and his contribution to social responsibility initiatives in support of Puerto Rican children. A graduate of St. Joseph’s University, since 2015 Pedro has been a professor of event production at Sacred Heart University.