Rachel Middlewick

Founder & Director, The Positive Consultancy, UK

Rachel is a commercial strategist and has led multi-disciplinary teams in B2C and B2B media,  as well as brand content teams (retail, professional bodies, sports). She delivered an award-winning data transformation project whilst CCO at PA Media. Her speciality is developing product strategies that deliver greater customer engagement as well as solid business revenues. She now runs The Positive Consultancy and sits on WAN-ifra’s expert panel.