Publicist who has developed his career in areas of client service, sales and digital between creative agencies, media and publishers. The last two years focused on Retail Media leading the commercial and advertising operation area of Walmart Connect, the Retail Media division that monetizes the media and audiences of Walmart Group.
He has a degree in advertising, with a Diploma in Search, Social Marketing and Content from the University of Barcelona and is an active participant in the development of the digital industry in Mexico.
He has participated in various conferences and forums in the digital and retail industry, and is a professor of digital monetization for ISDI’s Master Internet Business and DIBEX.