Shalini Dureja is a seasoned Media & Entertainment Sales executive with over two decades of experience in crafting innovative sales strategies across diverse markets. Her expertise spans media and content types, from fast-growing OTT platforms to radio, TV, and print. Formerly, she was the National Digital Sales Head – SME & Retail, Agency & Government Vertical Head at ZEE5, a leading OTT Platform under ZEE TV.

Shalini’s proficiency lies in forging strategic alliances, nurturing partnerships, and driving sustainable business growth through large integrated deals and sponsorships. Her entrepreneurial spirit shines through her adeptness at tackling challenges and turning around underperforming teams, earning her recognition as an engaged mentor and people leader.

Key Achievements:

• Elevated digital sales revenue at Zee 5 through targeted Branded content, Programmatic Direct business, and data-driven sales solutions.
• Demonstrates versatile skills encompassing Digital Media & Programmatic Sales, national sales in Radio & Television, Content Marketing, and Alliances.
• Instrumental in developing and monetizing Large Impact Properties (IPs) such as IPL, Radio Show Sponsorships, and various Entertainment Awards.

Shalini Dureja’s career exemplifies a strategic visionary who thrives on challenges, fosters growth, and crafts innovative solutions across the ever-evolving landscape of media and entertainment.