A pioneer in the digital transformation of journalistic archives, this communicator with over 40 years of experience has led the preservation and digitization of the historical archive of El Comercio (1839, Peru), from 1839 to 2012, a legacy dating back to 1839. Through ECloud, her company, she has transformed decades of information into profitable digital assets, opening new markets and generating sustainable income for media through content licensing and the development of artificial intelligence applications. Her leadership extends to her participation in the Editorial Advisory Board of El Comercio, the Inter American Press Association, where she currently holds the position of Regional Vice President for Peru of the Freedom of Press and Information Commission, and the Latin American Advisory Committee of WAN-INFRA (2014-2019).

She is the author of “Unos días con Bobby”, a children’s story explaining the disease of cancer, which explores grief through the lens of childhood fantasy, and “Renacer: Resignificación del duelo” (2024) and co-author of two books: Derribando Muros. Periodismo 3.0: Oferta y Demanda de Comunicación en el Perú de Hoy (2017) and Lecciones de Gestión de Talento en el Perú (2022).