Sophie Rohringer is Audience & Analytics Manager at DuMont’s publication “Kölner Stadt-Anzeiger“. In this role, she provides dashboards, reportings and data analysis to the newsroom, marketing and management, enabling them to make data driven decisions in their daily work. She is also part of the strategic team focusing on optimizing paid subscriptions. Taking part in Table Stakes Europe 2021, Sophie and her team are working on creating audience centric workflows within the company to drive a sustainable growth in digital subscriptions. Her role allows Sophie to combine her journalistic background, analytical mindset and her passion for digital journalism.