Thomas Lue Lytzen is Director, Ad Sales & Tech, at Ekstra Bladet, Denmark’s leading online news outlet. He runs a team of 30 FTEs handling sales, operations, ad tech, research, first-party data and branded content.  In various roles spanning from marketing to commercial and editorial management, Thomas Lue Lytzen has worked in the media business for more than 15 years. Before that he was Head of Communications and Marketing for eleven-times Danish football champions Brøndby IF. He holds a BA in Media Science from University of Aarhus and a MSc in Information Technology from the IT University of Copenhagen.