How do we promote paper

Ulbe Jelluma is the Executive Director of Print Power Europe, the initiative promoting the use of printed media for use in integrated advertising and retail campaigns. Printed media include newspapers, magazines, direct mail, door drops, books, (large format) posters, signage and other material printed on paper, vinyl, polyester, textile or other substrates.

Print Power addresses the users of print media – agencies and advertisers – via in-house presentations, conferences, the website printpower.eu, LinkedIn, Twitter and a monthly newsletter. The key message of Print Power is the, often ignored, effectiveness of printed media as a stand-alone channel or as part of an integrated campaign.

Ulbe is running Print Power since the start in 2009. As a marketing consultant and former advertising agency head he has an excellent understanding of what brands, advertising & media agencies need. Having worked for publishers, printers, paper & (digital) printer equipment manufacturers he has the knowledge it takes to talk about the future of print media.

A Marketing Graduate, Josh has been with the Two Sides campaign for 4 years and leads development of the Love Paper campaign to help tell the sustainable story of newspapers, magazines and other paper products.