Advertising Innovation– Innovative advertisements or advertising campaigns in print or in a combination of print and digital. This includes technical innovations, innovations in the use and combination of materials, and innovative advertising formats. Innovative advertising typically addresses multiple senses, stimulates response and interaction, and creates surprise effects. How can a newspaper attract more readers and advertisers in a creative way.
Product Innovation– Product innovations enrich existing products. They typically address new audiences, extend the brand, attract new advertisers, or enable new business models.
Special Editions– Special editions of periodicals usually focus on major events in a region by targeting a specific topic. They may also target special needs, such as self-promotion, customer groups or topics that are relevant for a specific date, as with an anniversary.
Products for Young Readers– Print products can be very attractive for young audiences. Products for young readers cover topics of interest to them and explain general news events in ways that are more understandable for them. These kinds of products can also help in developing the reader base of the future.
Cost reduction in Print production– Most newspapers are working to reach more sustainability within their production. Many are using creative means to reduce waste, save energy and make better use of their resources. This category recognizes companies that can demonstrate significant savings and work successfully towards their sustainability goals.
