With Laurens Vreekamp and Rodney Gibbs, Head of Product and Audience at The National Trust for Local News in the US
Register here for the sessionOur next virtual session on Tuesday, April 23rd, 15:00 CET, will be on:
Managing the AI transformation
The potential for disruption to the media industry from AI is being equated with the advent of the Internet and the growth of social media. The news industry’s track record on both those seismic changes was poor with organisations late to adopt, failing to move with their consumers or build cultural change in their newsrooms, and losing out to big tech. Are we doing better this time, or is this about to happen again?
Hear from Laurens Vreekamp, successful Author on AI, researcher and moderator of our AI Unlocked program, and from Rodney Gibbs, Head of Product and Audience at The National Trust for Local News in the US. He served as the Chief Product Officer of The Texas Tribune for eight years. During his tenure, he spearheaded the Tribune’s esteemed Revenue Lab, aiding news organizations nationwide in discovering new revenue streams and expanding their audiences. With a proven track record of founding and successfully selling two startups, Rodney has also been instrumental in driving digital transformation within traditional media.
AI Unlocked is free for all WAN-IFRA members!
If you or your company are not a member or you are not sure – reach out to Martin Fröhlich: martin.froehlich@wan-ifra.org.
About the program:
AI will be crucial for our industry. The vast possibilities and risks include a long list of topics and areas. Just think of Content Creation and Generation, Automated Journalism, Personalized Content Delivery and Data Analysis and Insights. Fact-Checking and Verification. Or consider Language Translation, Enhanced Search and Discovery, Automation of Repetitive Tasks, Predictive Analytics and Efficient Resource Allocation.
But where should publishers start or on which area should they focus first? What resources do you need to make progress? Which path is taking and which is not? WAN-IFRA and FATHM will support you with a new program. “AI Unlocked” will guide you through the maze of AI possibilities. Virtual sessions with experts and a profound workshop at WAN-IFRA’s World News Media Congress in Copenhagen in May are the starting offer. In parallel, we will build an AI community for discussion, knowledge exchange and shared projects.
