23 - 26 September 2024
London
UK

UK Study Tour 2024

Mix your revenues: How to reach specific audiences

The UK is one of the most creative and innovative media markets in the world. Why not learn from its smartest minds and biggest successes? WAN-IFRA will take you to a four days study tour to London in September 2024.

The tour will be guided by Jeremy Clifford who is a member of WAN-IFRA’s Expert Panel. Jeremy is a certified executive-level coach and founder of Chrysalis Transformations – a training, coaching and leadership consultancy for leaders and managers.
He has more than 30 years’ experience working in media, leading digital change in newsrooms and managing the complex transition from print to digital reader-revenue access models.

He is also the co-founder of The AI Collective – a training and consultancy partnership – helping newsrooms to understand how to integrate Artificial Intelligence into their workflows.

Visit some of the lighthouses of the British news media industry and discuss with their leaders about strategy, concepts, innovation, AI, audience centric journalism, digital transformation and future trends.

Planned visits include:

  • Daily Mail
  • Metro
  • FT Strategies
  • The Sun
  • The Times/Sunday Times
  • The Guardian 
  • BBC 
  • Independent/Evening Standard
  • Lad Bible

If you have questions about this study tour, reach out to Virginia Melero: virginia.melero@wan-ifra.org

Virginia Melero

Deputy Director - Digital Revenue Network

virginia.melero@wan-ifra.org

Frankfurt am Main