News avoidance and sentiment analysis by Roza Dorresteijn, News Analytics Team DPG Media, The netherlands (PDF)
Understanding the type of news we deliver and how individuals perceive it can help us understand news avoidance and provide news that resonates with those who feel disconnected. This session, hosted by Roza Dorresteijn, Data Scientist at DPG Media, delves into news avoidance, its components, reasons for its existence, and potential solutions. Utilizing machine learning models to gather insights about our news content can aid in raising awareness among editors and steering them towards crafting more inclusive and engaging news for those who avoid it.
