Global Principles for Artificial Intelligence

2023-09-06. Addressing critical dimensions relating to intellectual property, transparency, accountability, quality and integrity, fairness, safety, design, and sustainable development, the Global Principles on AI mark an unprecedented collaboration that safeguards the interests of content creators, publishers, and consumers alike.

by Vincent Peyrègne vincent.peyregne@wan-ifra.org | September 6, 2023

The Global Principles for Artificial Intelligence provide guidance for the development, deployment, and regulation of AI systems and applications to ensure business opportunities and innovation can thrive within an ethical and accountable framework.  The Global Principles for AI aim to ensure publishers’ continued ability to create and disseminate quality content while facilitating innovation and the responsible development of trustworthy AI systems.

In the Principles, the organizations call for the responsible development and deployment of AI systems and applications, stating that these new tools must only be developed under established principles and laws that protect publishers’ intellectual property, brands, consumer relationships, and investments. The Principles state explicitly that AI systems’ “indiscriminate misappropriation of our intellectual property is unethical, harmful, and an infringement of our protected rights.”

Among other things, the Global AI Principles stipulate that developers, operators, and deployers of AI systems should:

  • Respect intellectual property rights protecting the organiszations’ investments in original content.
  • Leverage efficient licensing models that can facilitate innovation through training of trustworthy and high-quality AI systems.
  • Provide granular transparency to allow publishers to enforce their rights where their content is included in training datasets.
  • Clearly attribute content to the original publishers of the content.
  • Recognise publishers’ invaluable role in generating high-quality content for training, and also for surfacing and synthesizing.
  • Comply with competition laws and principles and ensure that AI models are not used for anti-competitive purposes.
  • Promote trusted and reliable sources of information and ensure that AI-generated content is accurate, correct and complete.
  • Not misrepresent original works.
  • Respect the privacy of users that interact with them and fully disclose the use of their personal data in AI system design, training, and use.
  • Align with human values and operate under global laws.

Download the Global Principles for Artificial Intelligence (ENGLISH)

Télécharger les Principes Internationaux pour l’Intelligence Artificielle (FRANÇAIS)

Descargar los Principios Globales para la Inteligencia Artificial (ESPAÑOL)

Vincent Peyrègne

Vincent Peyrègne took up duties as Chief Executive Officer of WAN-IFRA in 2012. Prior to joining WAN-IFRA, he was Head of Development at Edipresse in Switzerland (now Tamedia) with responsibility for audience insights, editorial marketing research and product development, before joining the office of the French Ministry of Culture and Communication.

vincent.peyregne@wan-ifra.org