WAN-IFRA_Engaging_Young_Readers
WAN’s Shaping the Future of the Newspaper project has developed the Engaging Young Readers report to explore the opportunities to reach the young reader, and to understand the content preferences and media usage patterns of the young. In order to achieve those goals, this report delves into three key areas of strategic development for capturing the elusive youth audience:
1. Research: Identify myths about youth media consumption and execute research to identify truths; study publisher/editor attitudes and plans about young readers.
2. Strategy: Create strategies to reach youth market.
3. Tactics: Follow through on strategies by producing new products on a variety of channels.