The local reader and advertising market constitute the core of the regional newspaper house.
In order to defend its role as “local champion” against the growing pressure from the new digital competitors, publishing houses worldwide are changing not only processes, structures and product offerings.
Many are calling into question how they see their role.
From the table of contents:
- The end of a lifecycle?
- The newspaper and local life
- The newspaper and the local market
- The newspaper publisher as the motor of local life
- Outlook