Outsourcing has become one of the key tools in the strategic management toolbox since Gary Hamel and C. K. Prahalad developed their well-known idea of “core competency.”
The newspaper industry has only recently been tentative in moving into outsourcing what were once considered core competencies such as editorial, advertising and circulation. But the trend is gaining momentum and as the analysis of last year’s survey shows there is strong interest amongst newspaper executives on active pursuit of outsourcing opportunities.
Looking at case studies from both inside and outside the newspaper industry will show how it’s being done and will help newspaper executives to fully consider the possibilities, and importantly, what strategy delivers value in the long term.