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The awards, presented at a ceremony during the World Publishing Expo in Frankfurt, Germany, honours publishers that have mastered audience engagement and gained large followings on Twitter, Facebook, or on other social media platforms.
“These winners demonstrate just how quickly newspapers have mastered the art of social media, and how quickly they are adapting to the rapid changes in technology, audience preferences, and multimedia news delivery,” said Vincent Peyrègne, CEO of WAN-IFRA. “XMA shows again in 2012 that the mission for news publishers is, and has always been, about engaging audience.”
The report describes in detail the strategies and operations behind each of the winning entries and commendable entries. The forward, by XMA jury member Nils von Heijne, describes the patterns and trends that are emerging in this area.