WAN-IFRA_WorldDigitalMediaTrends_2007
Across the spectrum of industries worldwide, statistical trends and projections have traditionally served as key ingredients for business plans and new product proposals. Business development gurus use this research to plot their long-term strategies and devise new products. In the media sector, newspaper companies are navigating the uncharted territories of mobile, Internet and other digital media, armed with data and forecasts from a variety of disparate sources.
The World Association of Newspapers has compiled these important digital media studies into World Digital Media Trends to provide a digital compass for the world’s media strategists, to assist them in tapping into the tremendous opportunity of digital media.
World Digital Media Trends, in its inaugural year, explores global and regional trends in digital media for revenue-making, usage patterns, and comparisons to that of other media. The data include projected trajectories of these media trends.