This article deals initially with these changed conditions. Later on, in acknowledgement of the fact that the term “newspaper” is mostly used in an excessively narrow context both in everyday language as well as in the industry, and given the need to rediscover the original core business of newspapers, the MMM strategy is presented.
In the current environment of the general conditions, this represents a highly promising strategy and opportunity for the management of newspapers, to the extent that they are prepared to accept the aforementioned “original core business” of newspapers as a basis.