From zero to 25,000: How India’s Sakal found its paying audience
2025-07-03. Sakal’s digital success didn’t come from a master plan – it came from trial and error. From failed experiments to successful e-paper subscriptions, Swapnil Malpathak and his digital team have transformed a 93-year-old legacy publisher into a subscription-driven newsroom with 25,000 paying readers within 16 months.