Building companies that can withstand unexpected changes and take advantage of strategic shifts in the business and wider economy requires rewriting the corporate DNA. 2024 will present unprecedented challenges and opportunities. Amid an era of persistent uncertainty, media companies are at a turning point. More than ever, these times demand agility, foresight and the audacity to “disrupt” before being disrupted. The mandate has never been clearer or more compelling: to effectively preserve the role of media in open societies, it is imperative to deftly navigate through this volatile landscape, embracing and driving successful innovation and transformation processes. What are the drivers of growth and what do organisations need to achieve bottom-line expansion? How can we keep innovating with a tired, stressed workforce?
To remain autonomous and relevant amid today’s challenges, media companies must strive to create alternative revenue streams beyond the media sector itself, so that revenue from the diversified business pays for operations to better serve communities.
Faced with increasing pressure on the margins of existing revenue streams, publishers around the world are looking for new revenue streams as the World Press Trends 2023-2024 showed.
Publishers have strategically shifted to event-based revenues. These not only have the enormous potential to transform a destination’s image but also serve as a platform to drive community engagement across audience segments.
Leveraging their expertise in content creation, publishers are seamlessly extending their capabilities to organize live experiences from existing content. Advertisers, for their part, are attracted to the visibility and engagement opportunities offered by these events, further increasing their appeal in the publishing landscape.
At a time when demand for content is at an all-time high, entertainment leaders are actively acquiring rights on a variety of assets: from journalistic articles, literary works, to well-known trademarks. In this context, Intellectual Property (IP) has become an essential currency for success. With a strategic focus on acquiring valuable intellectual property, platforms are securing their position as industry leaders by attracting subscribers with exclusive content. In this exciting landscape, where versatility and variety are key elements to differentiate from the competition, one of the most coveted properties are those based on investigative journalism and true stories.
Don’t miss this session, in which industry experts will delve into the dynamics of intellectual property (IP) within the media industry landscape, exploring strategies for adding value. From licensing agreements to maximizing the reach of original content, this session aims to provide valuable insights for media professionals looking to leverage their content.
Join the IP revolution and take your story or research to the next level of success.
How can a print-based company leverage the legacy of its brands to diversify its revenue streams?
Is it possible to take brands off the paper pages and extend their commercial potential?
How do you convert digital audiences and engagement into revenue?
Four possible answers:
Traditional media are increasingly turning to digital transformation as a strategy to maintain their competitiveness and meet the ever-changing demands of their audiences.
It is in this context, where E-Cloud emerges, a partner that, through meticulous digitization efforts, not only preserves the valuable history of the regional media, but also opens up new sources of revenue by offering digital archiving services both for the most recent years -as an online search engine does- and for longer historical periods that go back as far as the 19th century.
This development opens a new revenue stream that supports sustainable growth in the digital age. This initiative can be adopted by media outlets throughout the region that wish to monetize their historical news archives, thus turning them into value-added assets.
Ecommerce has evolved understanding that the customer experience throughout the purchase process and the repeat purchase of different customer segments is the key to achieving channel profitability.
LA NACION presents a calendar of constant launches, using different narratives, aiming at satisfying all levels of users in the obsessive search for new subscribers and meeting the needs of the most loyal audience. Specific formulas of innovation applied to contents and platforms, which explore breaking news, in-depth investigations and even fun aspects around information.
Newsletters have become an indispensable tool for publishers to fully connect with their audience. What are the key elements to be taken into account in order to master this editorial product? Ismael Nafría, digital media expert and author of the newsletter “Tendenci@s”, will review in this session the essential elements that the media must take into account if they want to launch high-converting newsletters.
AI has the transformative potential to revolutionize content monetization. It is changing the way content creators and publishers conceptualize and execute their monetization strategies. By leveraging AI-based tools, they can personalize advertising, optimize content distribution, automate creation and curation, and improve user targeting. In addition, AI is making waves in influencer marketing, simplifying the identification and evaluation of potential influencers
Among its news objectives, PRISA Media wants to add one that is in tune with the present times: to combat misinformation in audio and reinforce quality journalism through the verification of sources. With the support of the Google News Initiative, PRISA Media presents VerificAudio, a pioneering tool in Spanish at the service of its journalists for the detection of false or deepfakes created with synthetic or technologically altered voices.
How can media outlets adapt to the evolving landscape of AI-enhanced search experiences, including Google’s SGE and generative AI search features from other platforms like Bing?
GenAI continues to advance. This evolution encompasses faster response times and innovative ad formats, reflecting the industry’s pivot towards AI-driven search experiences. As AI continues to reshape the search landscape, media outlets can anticipate new opportunities for content discovery, shifts in ad formats, and potential impacts on organic search traffic.
Google and Facebook referrals are disappearing and may never return. In this conversation, Tim Ruder, digital media expert, will delve into how a strategy focused on direct audience growth yields positive long-term results. He will also share a detailed overview of the advanced tools available to achieve this.
