Building companies that can withstand unexpected changes and take advantage of strategic shifts in the business and wider economy requires rewriting the corporate DNA. 2024 will present unprecedented challenges and opportunities. Amid an era of persistent uncertainty, media companies are at a turning point. More than ever, these times demand agility, foresight and the audacity to “disrupt” before being disrupted. The mandate has never been clearer or more compelling: to effectively preserve the role of media in open societies, it is imperative to deftly navigate through this volatile landscape, embracing and driving successful innovation and transformation processes. What are the drivers of growth and what do organisations need to achieve bottom-line expansion? How can we keep innovating with a tired, stressed workforce?
To remain autonomous and relevant amid today’s challenges, media companies must strive to create alternative revenue streams beyond the media sector itself, so that revenue from the diversified business pays for operations to better serve communities.
Faced with increasing pressure on the margins of existing revenue streams, publishers around the world are looking for new revenue streams as the World Press Trends 2023-2024 showed. The following sessions will address some of the different alternative revenue streams.
Publishers have strategically shifted to event-based revenues. These not only have the enormous potential to transform a destination’s image but also serve as a platform to drive community engagement across audience segments.
Leveraging their expertise in content creation, publishers are seamlessly extending their capabilities to organize live experiences from existing content. Advertisers, for their part, are attracted to the visibility and engagement opportunities offered by these events, further increasing their appeal in the publishing landscape.
At a time when demand for content is at an all-time high, entertainment leaders are actively acquiring rights on a variety of assets: from journalistic articles, literary works, to well-known trademarks. In this context, Intellectual Property (IP) has become an essential currency for success. With a strategic focus on acquiring valuable intellectual property, platforms are securing their position as industry leaders by attracting subscribers with exclusive content. In this exciting landscape, where versatility and variety are key elements to differentiate from the competition, one of the most coveted properties are those based on investigative journalism and true stories.
Don’t miss this session, in which industry experts will delve into the dynamics of intellectual property (IP) within the media industry landscape, exploring strategies for adding value. From licensing agreements to maximizing the reach of original content, this session aims to provide valuable insights for media professionals looking to leverage their content.
Join the IP revolution and take your story or research to the next level of success.
How can a print-based company leverage the legacy of its brands to diversify its revenue streams?
Is it possible to take brands off the paper pages and extend their commercial potential?
How do you convert digital audiences and engagement into revenue?
Four possible answers:
Traditional media are increasingly turning to digital transformation as a strategy to maintain their competitiveness and meet the ever-changing demands of their audiences.
It is in this context, where E-Cloud emerges, a partner that, through meticulous digitization efforts, not only preserves the valuable history of the regional media, but also opens up new sources of revenue by offering digital archiving services both for the most recent years -as an online search engine does- and for longer historical periods that go back as far as the 19th century.
This development opens a new revenue stream that supports sustainable growth in the digital age. This initiative can be adopted by media outlets throughout the region that wish to monetize their historical news archives, thus turning them into value-added assets.
Today’s media companies are not only striving to expand their digital audiences and revenues, but also trying to master the endless transformation processes in the industry.
In the first segment of this session, Chief Marketing Officers (CMOs) will offer their insights on the essentials of Funnel optimization. They will offer a comprehensive overview of the strategic approach to audience engagement and monetization, with valuable insights for navigating the ever-changing landscape.
Ecommerce has evolved understanding that the customer experience throughout the purchase process and the repeat purchase of different customer segments is the key to achieving channel profitability.
Today’s news media businesses are not only striving to expand their digital audiences and revenues but also seeking to master the myriad transformation processes within the industry.
The world is grappling with giant challenges, from accelerating climate change to persistent inequality to technological disruption to democratic erosion to seemingly intractable global conflicts. For the media, the challenges ahead, whether technological, economic, or social, are all intertwined. Meanwhile, epidemics of misinformation and polarisation news avoidance and the decline of trust in them are turning the search for solutions ever more elusive. Overcoming those forces and bringing communities together to understand the options, make hard decisions, and take action requires trustworthy facts and mutual understanding. And facts and understanding are precisely what independent journalism offers society. In this last section of the day, we will talk about how to innovate in the newsroom to create attractive content, how to enhance growth and create value propositions that build audience loyalty
LA NACION presents a calendar of constant launches, using different narratives, aiming at satisfying all levels of users in the obsessive search for new subscribers and meeting the needs of the most loyal audience. Specific formulas of innovation applied to contents and platforms, which explore breaking news, in-depth investigations and even fun aspects around information.
Newsletters have become an indispensable tool for publishers to fully connect with their audience. What are the key elements to be taken into account in order to master this editorial product? Ismael Nafría, digital media expert and author of the newsletter “Tendenci@s”, will review in this session the essential elements that the media must take into account if they want to launch high-converting newsletters.
For the second time, the LATAM Digital Media Awards and the North American Digital Media Awards are merged into one, expanding the competition for the best projects from North America, Central America and South America.
For more than a decade, WAN-IFRA has recognized the efforts of Publishers who have developed unique and original initiatives in the field of digital media, with the help of new tools and formats, using the most advanced technology or driving innovation; From new approaches to digital subscriptions to the most impressive digital storytelling or native advertising initiatives. Digital Media Awards are a reference for the industry at a regional and global level.
With a wonderful view of Panama City, join us to celebrate the media winners of our Digital Media Américas awards, at the DML 2024 welcome dinner
The industry is poised to unravel the trends shaping the future of advertising technology in 2024. This year holds the promise of ongoing technological advancements, with AI-driven solutions, machine learning algorithms, and advanced data analytics set to redefine targeting precision and campaign optimization. Ad tech stakeholders must remain vigilant to these innovations to effectively incorporate them into their strategies.
As attention spans continue to evolve, there’s a pressing need to rethink strategies, focusing on immersive experiences. Additionally, the burgeoning gaming sector and audio advertising present new avenues for engagement. Success in this landscape hinges on industry collaboration, agility, regulatory awareness, and a commitment to embracing innovations. Ultimately, the goal is to create a transparent, efficient, and consumer-centric advertising ecosystem in 2024 and beyond.
In this era of rapid change, publishers must adapt and thrive by exploring creative avenues for engaging audiences and driving revenue.
The digital advertising industry, already pushed to the brink of tumultuous change as a result of the deprecation of third-party cookies, now faces a potentially even more transformative force: generative AI. The direct angles of impact are likely to be many: proliferation of low-quality or derivative algorithm-authored content that will flood the ecosystem with ad supply; competition among search engines to engage and provide answers rather than referrals, reshaping the distribution of internet traffic and points of sale; more automated and cheaper ways to produce creative assets; and new ways to target and personalize advertising. As publishers incorporate AI-powered solutions into their businesses, they must remain vigilant about the impact adoption of new technologies may have on advertising revenue and actively seek out opportunities to influence the use of these innovations for the protection of quality journalism.
A number of sessions in this conference address aspects of the impact of generative AI: the implications of new tools for the newsroom; opportunities to grow engagement through greater personalization; and the risk of declining referral traffic from search and social. But all of this also has major implications for advertising.
AI has the transformative potential to revolutionize content monetization. It is changing the way content creators and publishers conceptualize and execute their monetization strategies. By leveraging AI-based tools, they can personalize advertising, optimize content distribution, automate creation and curation, and improve user targeting. In addition, AI is making waves in influencer marketing, simplifying the identification and evaluation of potential influencers.
Among its news objectives, PRISA Media wants to add one that is in tune with the present times: to combat misinformation in audio and reinforce quality journalism through the verification of sources. With the support of the Google News Initiative, PRISA Media presents VerificAudio, a pioneering tool in Spanish at the service of its journalists for the detection of false or deepfakes created with synthetic or technologically altered voices.
How can media outlets adapt to the evolving landscape of AI-enhanced search experiences, including Google’s SGE and generative AI search features from other platforms like Bing?
GenAI continues to advance. This evolution encompasses faster response times and innovative ad formats, reflecting the industry’s pivot towards AI-driven search experiences. As AI continues to reshape the search landscape, media outlets can anticipate new opportunities for content discovery, shifts in ad formats, and potential impacts on organic search traffic.
Google and Facebook referrals are disappearing and may never return. In this conversation, Tim Ruder, digital media expert, will delve into how a strategy focused on direct audience growth yields positive long-term results. He will also share a detailed overview of the advanced tools available to achieve this.
After many years of disruption driven by technology, the media industry is finally embracing and exploring the potential transformations brought about by large language models (LLMs) and generative AI. In newsrooms globally, both senior leaders and working journalists acknowledge the transformative power of these new tools and actively seek to integrate them into their workflows, products, and strategies. After years of insights gained from the rise of social media, and valuable operational experience in implementing big data and machine learning for recommendations, subscription management, and investigative journalism have collectively equipped the news industry to handle AI more adeptly. In this session we will explore how different media houses are experimenting with AI in the newsroom.
All news media information will be deeply disrupted by Artificial Intelligence solutions. The change is so profound that it creates a ‘before’ and ‘after’ for the industry. Julian Gallo will perform for the first time a live demonstration of three UalterAI applications with enormous impact on the reading, production, distribution and extraction on demand of multimedia information.
