Co-Sponsored by The Indian Newspaper Society.
Advertising Summit & Advertising Study Tour
Join the Advertising Summit & Study Tour to learn first-hand about marketing strategies and advertising practices that clicked in the post pandemic revival.
Wednesday, 13 September 2023 – Advertising Study Tour
Thursday, 14 September – Advertising Summit
9.30 am :
Inauguration and Welcome
9.40 am:
Conference opening remarks
Jacob Mathew, Former President & Board Member, WAN-IFRA, and Executive Editor, Malayala Manorama
9.50 am :
Keynote address: Charting a sustainable path amid changing demands and the future of news publishing business. Strategies and examples from The Guardian, UK. (Virtual session)
Mylene Sylvestre, Publishing Director, Guardian News & Media Ltd., UK
10.15 am :
Panel discussion: Print business trends and the current demands of the advertising industry in India. Heads of Marketing & Advertising business of leading publishers discuss the insights and best practices.
Varghese Chandy, Vice President, Marketing & Advertising Sales, Malayala Manorama, Deepak Saluja, CEO, MMCL, Sudeep Kumar, General Manager – Media Solutions (Print), Mathrubhumi, Oommen Thomas, National Head – Ad Sales, ABP, Praadeep Singh, Head Integrated sales, Amar Ujala, Moderated by Vinodini Sukumar, Managing Director, Team One Advertising Pvt Ltd.
11.15 am : Networking Break
11.45 am :
Media and entertainment overview & new principles of marketing. Insights into growing industry sectors and changes in client spending pends in the last year covering TV, print, digital, OTT, OOH and Radio.
Shalini Dureja, Independent Media Sales Consultant , formerly with ZEE5 and Reliance.
12.45 pm : Lunch Break
2.00 pm :
Digital Industry Overview – An analysis spends across sectors, social media, app preferences, connected devices, social commerce, 4G/5G and most visited platforms.
Shalini Dureja, Independent Media Sales Consultant, formerly with ZEE5 and Reliance.
3.30 pm : Networking Break
4.00 pm :
A fresh look at consultative selling – a new approach. Learn how to sell digital media and still keep print sales vibrant and strong! This is a sales tool that is improving revenues by over 40% in tested consumer and B2B markets, from newspapers to magazines to digital platforms in seven countries. (Virtual session)
Ryan Dohrn, Founder, Brainswell Media, formerly with Morris Communications, USA
5.00 pm: End of sessions of day one
7.00 pm : Gala Dinner & Presentation of Best in Print Asia 2023 Awards
Friday, 15 September – Advertising Summit
9.30 am :
Insights into media planning and account management in ad agencies and understanding the media solutions from the advertiser’s eyes. How to leverage our brands to solve client’s advertising needs.
Laya Menon, Executive Vice President & Business Head – South, Lodestar UM (IPG Mediabrands)
10.00 am :
Integrated media sales – Exciting ways to upsell your product partnering with different mediums to grow your revenue – Advantages of integrated media sales, bundling techniques, 360 degree selling, case studies and performance marketing.
Shalini Dureja, Independent media sales consultant, formerly with ZEE5 and Reliance
11,15 am : Networking Break
11.30 am :
Changes in advertisers’ needs in brand partnership in modern times and the ideas for print publishers to address the communication needs of advertisers and examples.
Shalini Dureja, Independent media sales consultant, formerly with ZEE5 and Reliance, Shrikumar, Managing Director, Push Communications and Sruthy Ranjit, Media Controller, R K Swamy BBDO
12.30 pm : Lunch Break
2.00 pm : Valedictory session (combined session)
Distribution strategies, and best practices for reaching the last mile. Rajagopalan Nair, Vice President – Circulation & Cinu Mathews, Chief General Manager – Circulation, Malayala Manorama
2.45 pm :
Panel discussion: Distribution challenges in Indian market and future roadmap.
Sridhar Aranala,Vice President – Sales & Distribution, The Hindu Group, Devika Shreyamskumar, Vice President – Operations, Mathrubhumi. Moderated by Vinod Bidwaik, Director (People & Culture), Sakal.
3.45 pm :
Future of print, strategies that transform print publishing to co-exist with other forms of media.
4.00 pm : Closing Remarks and End of the Summit
Register soon, only limited seats available.
Tickets.
Advertising Study Tour + Advertising Summit 2023 = INR 35,000 + Taxes. (Member)
Advertising Study Tour + Advertising Summit 2023 = INR 38,500 + Taxes. (INS Member)
Advertising Study Tour + Advertising Summit 2023 = INR 45,000 + Taxes. (Non Member)
Early bird fee Closed*
For more information, contact thai.anban@wan-ifra.org
