With publishers seeking to diversify their product bundles to drive revenue, operations have become increasingly complex and data-driven as you seek to:
- Balance the acquisition and retention of users.
- Decide whether the cyclone strategy could drive high subscriber and revenue growth.
- Developing a first-party data strategy to increase revenue and create new revenue opportunities across known users and subscribers.
- Data strategies to develop and refine your products and product portfolios.
- Expand your efforts to increase ARPU across a wide range of users through product and pricing optimisation.
- How to develop a bundling strategy to retain subscribers and drive higher ARPU.
- How to use value-based pricing to maximise revenue uplift and drive higher ARPU.
- Leverage AI to increase your ability to deliver personalised content and offers.
- Use of AI to increase the velocity of testing.
This e-masterclass will look at the range of data and data services available and how to use them to optimise your products and manage your product portfolio to maximise revenue.
