Timing for all sessions: 11.00 am – 1.00 pm IST
Module 1, 10 June 2024
- The importance of first-party data in a cookie less world and the multiple paths to first-party data.
- Analytics beyond Google: A look at different types of analytics platforms including product analytics tools, customer data platforms and ETL platforms that allow you to aggregate data.
Module 2, 11 June 2024
- The importance of qualitative data and useful frameworks including human-centered design and jobs to be done.
- How to use the data to optimise products and manage your product portfolio.
Module 3, 14 June 2024
- Leveraging machine learning to develop propensity-to-subscribe and churn models easily even if you lack in-house data science resources.
- Using AI-enhanced services to increase your testing throughout to optimise products and create personalised products that increase engagement and drive retention.
- Use data to inform pricing and efforts to migrate subscribers to higher price points.
- Use first-party data to improve ad yield, conversion and retention.
- Exercises, Q&A.
Based on case studies in North American, European and South Asian media, this e-masterclass will provide inspiring and actionable examples that you can apply to your data, product and revenue operations.
Register here
