During its year in Table Stakes Europe, the German publisher created a successful new brand for food and gastronomy content and transformed its approach to covering local music festivals. These and other audience-focused efforts have dramatically improved their performance metrics and paved the way for future digital revenue growth.

During its participation in the first edition of Table Stakes Europe in 2019, the Scottish group took a big step forward with the transformation of their newsroom from being print-focused to digital. They also began using the mini-publisher perspective, which has helped the company build a strong investigations unit.

During the past year, the staff of Diario de Navarra (DN), a regional news publisher based in Pamplona, Spain, have been intensifying their efforts to drive digital subscriptions. The publisher is also targeting two specific audiences (families and professionals) as part of an effort to move from a generalist audience approach to segmented audiences.

To support its ambitious goal for increasing digital subscriptions, the publisher, as you might expect, based in the far north-west of Germany, launched a newsletter in June targeted at families. Over 3000 people have subscribed to the newsletter since then, and it is also driving digital subscriptions on nwzonline.de.

Barcelona-based news brand ARA launched in 2010. They publish a print newspaper and have a digital presence (website and apps) with ara. cat. ARA has editions in Catalonia, Andorra, Girona, Tarragona, Lleida, Balearic Islands and Valencia. There is also ARA in Spanish and a selection of articles in English.

Le Télégramme has always been recognised as one of the best regional daily newspapers in France. Its 150,000 print (home delivery) subscribers are loyal but ageing and Le Télégramme needs to speed up the acquisition of digital subscribers to fuel its growth again.

Südkurier is a regional daily newspaper based in Constance in the south of Germany. The paper is published six times a week, and has a circulation of around 115,000 copies. There are 11 local editions and 15 local offices. Part of the larger media company Pressedruck, Südkurier has around 700 employees, about 100 of whom work in editorial.