Data Science Meetup

Bringing the Newsroom closer to the audiences: The Conversation User Needs’ approach and Overtone’s NLP model

Popularised by BBC World Service, the User Needs framework categorizes an article into broad user needs such as inform me, educate me, give me perspective, and inspire me. The original user needs model supports publishers worldwide in putting their audiences first. Still, user segmentation is a versatile concept, and there are different ways to put it into practice, both with data analysis and machine learning.

For this session, we invited Khalil A. Cassimally, Head of Audience Insights at the Conversation, and Christopher Brennan, Co-founder of Overtone, to discuss the merits and challenges of two approaches that serve the same objective: Bringing the newsroom closer to the audiences.

WHEN: September 29, 2023, from 2 pm to 3.30 pm CET