She’s been called the guru of branded content. Her enthusiasm is palpable when discussing the topic. But more than anything, Melanie Deziel considers herself a storyteller – just like the growing legions of branded content writers around the world.
In another gesture of tightening control, the Chinese government issued a new directive earlier this month to forbid all foreign owned media companies from publishing digitally. Marcus Brauchli, Managing Partner of North Base Media, an investment firm in media and technology firms with investment in the region, spoke to the World Editors Forum.
HOME BUSINESS DIGITAL MEDIA EDITORIAL INCUBATOR PRESS FREEDOM MEDIA POLICY Can Axel Springer do the ‘impossible’? (Part 3) The German publisher has morphed from a so-called “Internet midget” 15 years ago to a hyper-active 21st century digital-led media company – perhaps one of the world’s best, argues guest writer Colin Morrison in this three-part post.
The German publisher has morphed from a so-called “Internet midget” 15 years ago to a hyper-active 21st century digital-led media company – perhaps one of the world’s best, argues guest poster Colin Morrison in this three-part post.
The German publisher has morphed from a so-called “Internet midget” 15 years ago to a hyper-active 21st century digital-led media company – perhaps one of the world’s best, argues guest writer Colin Morrison in this three-part post.
This weekend’s 88th Academy Awards are going to be a very personal occasion for Washington Post Executive Editor Martin Baron. He features in the film “Spotlight,” which is nominated in six categories including Best Picture.
In his first public appearance in Europe after becoming Google’s CEO, Sundar Pichai made important product announcements aimed at publishers, including the launch of Project Shield and the second round of the Google Digital News Initiatives (DNI). He also answered questions about user data and his upcoming meeting with the European Commission.
Thanks to financial support from the Google Digital News Initiative (DNI), WAN-IFRA will launch a programme designed to promote the development of new business models, train top talent in media companies, and accelerate their transformation in today’s ever-changing news ecosystem.
How many news media companies today can say that nearly two-thirds of their overall revenues come from online activities?
The Dutch public service broadcaster NOS set up an online questionnaire to better understand public opinion on the issue of refugees and to help guide editorial coverage. Hugo van der Parre, investigative journalists spoke to the World Editors Forum about the initiative and its overwhelming response.
What are the metrics or qualities to track whether a news publisher is on the right track in transforming their business today to a more sustainable future? That is the question we posed to a number of media analysts and consultants who do this for a living.
Video expert Magnus Zaar pulls no punches when characterising today’s state of video: “Publishers may have a grand plan when it comes to online video, but when competition hits and video ratings match neither high hopes nor investments, publishers quickly turn to a short-sighted view of their video operations…”