Paris Forum 2023

Every year, WAN-IFRA invites top international media executives to its Paris Forum to discuss their approach to the many challenges shared with French-speaking publishers.

The programme explores the latest developments in digital revenues, optimizing subscription retention strategies, and the impact of the latest developments in artificial intelligence on newsrooms and the digital media value chain. We look forward to welcoming you to Paris on Tuesday, 28 November, for two days of discussions with our panel of international professionals and colleagues.

Our programme is in 🇬🇧 English 🇺🇸 

THE PARIS FORUM’S MAIN THEMES

➽ OPTIMISING your subscribers’ lifetime value – Media resources are far from infinite, and in the face of content inflation, publishers are focusing on the impact of their offering and optimizing their resources to develop new offerings… Among this session’s key themes, we will discuss the benefits and operational challenges of bundled offers, how to combine the ‘discoverability’ of content, premium offers and advertising revenues, refining pricing strategies…

➽ LEVERAGING your retention strategies with a systematic customer journey – In tense economic times, avoiding churn and orchestrating the return after churn are priorities that translate into a systematic customer journey review. This session will explore the orchestration of recommendation and personalization models tailored to diverse levels of engagement essential to optimizing long-term subscriptions.

➽ ANTICIPATING the impact of AI on your journalism and its value chain – Barely a year after the launch of ChatGPT, the world has awoken to the vast potential of AI. The unprecedented pace of app launches and model improvements puts data and AI strategy at the heart of conversations in every newsroom. The next generation of winning businesses and leaders will be the ones who understand and harness AI. Start using it NOW. Even if you’re experimenting, now is the time to familiarize yourself with the basic processes and tactics around these new tools. The Forum programme will introduce you to many concrete advances the foreign press has already implemented.

The Forum 2023 is organised under the patronage of the Alliance de la Presse d’Information Générale, in partnership with Le Groupe Les Echos-Le Parisien, and with the support of Marfeel, Piano, and Stibo DX. Our audience typically consists of business manages, journalists, editors, revenue and transformation officers from news publishers.

WHEN

WHERE

TICKETS